Kingdom Pushh Gala
Kingdom Pushh Gala needed a website that communicated the event clearly, supported ticket sales, and presented sponsorship opportunities in a way that felt premium and trustworthy.
Challenge:
The site had to earn trust fast. People weren't browsing, they were deciding whether to pay, attend, or partner. It had to feel legitimate and worth investing in.
There was a lot of information to communicate without overwhelming anyone: event story, ticketing, sponsorships, and post-event photo access. The challenge was balancing clarity, credibility, and volume in one cohesive experience.
Strategy:
Build a strong visual foundation first: clean typography, intentional colour use, balanced layouts. Then create a social media system where everything feels connected, even when the content changes. The goal was consistency without repetition.
Process:
I started by defining who Élan Hair was speaking to and how they should sound. Then I built the visual identity around that: logo, colours, type, spacing.
From there, I designed a flexible system for social content. Templates that could be reused but didn't feel repetitive, mini brand guidelines to keep things cohesive, and a structure that made posting easier without compromising quality.
Everything was built to scale, so the brand could grow without losing clarity.
Outcome:
Élan Hair launched with a clear, premium identity that worked across every platform. The social system made daily posting easier while keeping the brand looking polished and intentional.
The brand now feels confident, cohesive, and ready to grow.
