Divine Beauty Aesthetics
Divine Beauty Aesthetics needed a website that felt professional, trustworthy, and easy to navigate, while clearly communicating services and brand values.
Challenge:
The main challenge was balancing aesthetics with usability. The website needed to look polished and premium, but also function smoothly for users who wanted quick access to information, services, and contact details.
Trust was key. Visitors needed to feel confident booking services based purely on their digital experience. The site couldn't just look good, it had to work.
Strategy:
Build a strong visual foundation first: clean typography, intentional colour use, balanced layouts. Then create a social media system where everything feels connected, even when the content changes. The goal was consistency without repetition.
Process:
I started by defining who Élan Hair was speaking to and how they should sound. Then I built the visual identity around that: logo, colours, type, spacing.
From there, I designed a flexible system for social content. Templates that could be reused but didn't feel repetitive, mini brand guidelines to keep things cohesive, and a structure that made posting easier without compromising quality.
Everything was built to scale, so the brand could grow without losing clarity.
Outcome:
Élan Hair launched with a clear, premium identity that worked across every platform. The social system made daily posting easier while keeping the brand looking polished and intentional.
The brand now feels confident, cohesive, and ready to grow.
