Client
Fred's Coffee
Timeline
3 Weeks
Services
Logo Design, Flyer, Business Cards
Company type
Company Branding
Challenge
The challenge in designing the branding for Fred's Coffee was to create a unique and memorable identity that captured the essence of the brand while standing out in a competitive market.
Goal
The goal was to develop a cohesive and visually appealing brand identity that conveyed Fred's Coffee values of quality, community, and exceptional coffee experience, while attracting and engaging the target audience.
Solution
To address the challenge and achieve the goal, I designed a logo that combined elements representing the rich coffee culture with a modern and minimalist aesthetic. The logo's typography and colour palette reflected the brand's premium and inviting ambiance. For the flyer and business cards, I utilised consistent design elements, captivating imagery, and concise messaging to create visually striking and informative marketing materials that communicated the brand's offerings and enticed potential customers. The final solution successfully captured the coffee shop's unique character and helped establish a strong brand presence.
