Logo Design
Challenge
The challenge in designing the branding for Babs Beauty was to create a versatile and appealing brand identity that captured the essence of African beauty, while effectively conveying the range of services offered, including hairdressing, beauty product sales, and social media presence for sharing tips and tricks.
Goal
The goal was to develop a cohesive and captivating brand identity that reflected the beauty parlour's African heritage, portrayed professionalism and expertise in hairdressing, and established a strong online presence to engage and educate the target audience.
Solution
To address the challenge and achieve the goal, I designed a logo for Babs Beauty that incorporated African-inspired motifs, vibrant colour, and elegant typography. The logo visually represented the diverse beauty services offered. For the hairdressing services, I created a cohesive style guide that included color schemes, typography, and imagery to be used consistently across promotional materials. The overall solution successfully captured the spirit of African beauty, established a professional image for the beauty parlour, and provided a platform for sharing expertise and building a community of beauty enthusiasts.
